On June 15th, our association participated in the online meeting of the communication group organized by IFPMA.

The following were discussed at the meeting:

– Overview of the media landscape (IFPMA’s communication with the press, television, articles in various newspapers and magazines)

– WHA (World Health Assembly) Communications Assembly – (WHA activities on social networks and websites)

– Geneva Pharmaceutical Forum – Technology Transfer Event

– Launch of the #AlwaysInnovation campaign – This campaign lifts the curtain on the innovating journey, revealing the knowledge, skills, collaboration and persistence needed to turn an idea into a medicine or vaccine that brings hope to people everywhere.

– IFPMA 3-year strategy:

· IFPMA is in the process of updating its 3-year strategy, under the guidance of the IFPMA Board.

· The strategy should be an evolution, not a revolution, given the current strategy – the changing operating environment.

· An IFPMA Strategy Steering Group was established (consisting of IFPMA Board leadership; Committee and IFPMA Secretariat leadership).

· IFPMA is working with Global Counsel to implement the above process.

· The IFPMA Board intends to discuss the draft strategy at its November meeting.

– Ipsos reputation research

– Upcoming event – UN General Assembly and World Health Summit.